Hino SA’s plans for 2019 and beyondWednesday, 27th March 2019
By Future Trucking
Hino SA has ambitious plans for 2019 and the future Hino South Africa, which enjoyed a very successful 2018 in terms of vehicle and parts sales as well as customer and dealer satisfaction ratings, laid out ambitious plans for 2019.
The company has identified a number of focus areas as it gears up to expand its operations and market share in a rapidly changing environment in the local and international truck markets.
One of the earliest developments is the restructuring of Hino SA, which will include the establishment of a dedicated department to look after the extra-heavy-commercial segment of the market, which is showing significant growth and is vital for future sales expansion. It is already a sizeable market segment that continued to show strong growth in 2018.
Another development will be the introduction of Hinomatics, a locally-developed telematics system. It has been tested on Hino’s demo trucks as well as by several customers for two years and will be released later this year. A basic system will be fitted to certain Hino models and then it can be customised to suit specific customer requirements.
Hino Financial Services will become an accredited finance house and not a subdivision of Toyota Financial Services, as is the situation currently.
There are two training programmes in the works – one to recruit students for a year-long learnership as a truck sales executive in 2020; the other is an accredited supply chain management course for select employees and dealers.
Hino is concentrating on adding more standard safety and driver-support features to its trucks.
There is also a wide range of customised accessories for Toyota Dyna light trucks is being made available.
By 2025 Hino plans to have four alternative fuel platforms for its trucks – diesel-electric hybrids, plug-in hybrids, pure electric power, and hydrogen fuel cells. Relevant models will be considered for introduction in South Africa.
Customers will no doubt welcome the introduction of a buy-back programme, made possible by Hinomatics, which will enable dealers to monitor the usage of the buy-backs so they can be sold as used trucks with confidence.
Meanwhile strategies are in place to lift Hino SA’s BBBEE rating from its current Level 7 to Level 4 by 2021, with dealers being assisted to improve their ratings too.